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About Us

What is "Rani"?

Pronounced "rah-nee", "Rani" means The Queen in the traditional Indian language. Rani Cosmetics was born from the idea that each and every person should feel like royalty.

Our Mission

Our goal is to turn makeup application from a morning chore to an enjoyable experience. We want every person to apply their tube of lipstick feeling confident and empowered. Although makeup cannot change the world, a confident person can. With Rani Cosmetics, we want everyone to experience the royalty of color!

About Our Products

Rani Cosmetics makes the most luxurious formulas with the highest quality ingredients, all made in the USA. All of our products are cruelty-free and completely vegan.

A Note from Our Creator

Hi! My name is Eshani Patel. I'm better known in the YouTube world as TotalMakeupJunkie101. I've been working in the cosmetics industry for over 6 years. I learned, evolved, and adapted over these years, and most of my evolution is still visible on my YouTube channel. After receiving my BS in Business Administration, concentrating in Marketing, from a major University, I graduated with one life aspiration. I worked two jobs and dreamed that one day I would be able to make a difference. Rani Cosmetics is my dream come true. It is every ounce of my blood, sweat, and tears. It is the makeup line that I have been dreaming of, the makeup line that I feel has been missing from the market. It is a line to make every person, no matter what age, gender, or skin tone, feel like royalty. Every single person on this planet deserves to put their best foot (or face) forward, and Rani Cosmetics is designed to make that process easier. Please don't hesitate to reach out and let me know what you think of my cosmetics line! I listen to every single ounce of feedback!

xoxo Eshani